Problem Chevrolet was not capitalizing on it's investment in performance racing, so the plan was to modernize and elevate brand to get people to understand that performance racing is more than a hobby but our proving grounds. So R.I.P "Team Chevy, and welcome CHEVROLET MOTORSPORTS. Solution Big epic anthem to express our worldview and run on all sporting events, not just NASCAR. Total top down rebrand. Skills Creative Direction, Design, Social.
Hand printed screenprint commemorating team Corvette's win at the 2010 Petit Le Mans.
D Show winner (poster) Proud to say was a D show winner, and 1st ad produced out of the Goodby Detroit outpost. Illustration by bad man Logan Walters. Printing by Burlesque of North America.