Who said whiskey and politics don’t mix? We are going to be running a campaign for Jack Daniel’s in the Political Convention cities this summer. A heavy media blitz of wild postings, store fronts, and free weeklies will plaster Denver and St. Paul. We’ll also be taking over bars and outfitting them as if there were true campaign headquarters.

At the 2013 World Series in St. Louis, the Chevrolet brand team wanted to show their passion for MLB with a place-based fan game. Brightline created the Chevy Home Run Derby to give fans a competitive thrill, instant gratification and bragging rights. Attendees were given attempts to hit a home run, against a virtual pitcher by swinging an accelerometer-enabled wooden bat at an oversized screen display. Participants had their photo taken and placed in a digital baseball card, which could be

3D projection project for Chevy and the Detroit Tigers.