Who Shot Rock & Roll - 1955- Pres
CHALLENGE
Develop and produce a campaign for an unorthodox photography show being put on at the prestigious Brooks Museum of Art in the bible belt. We wanted to give the public a sense that there was more to this exhibit than just shock...that these legendary photographers had created important moments in pop culture history. I produced and created the whole campaign, as well as directed the TV spots. Plus I got to interview Albert Watson and Richard Kern!
credits:
Directed by: Timothy Mahoney
Copywriter: Brian Hayes
Art Direction: Timothy Mahoney
Produced by: Chris Perry
DP: Fred Young
Editor: Nathan Laver
Sound: Michael Levesque Jr. Plush NYC
Design Lead: Chuck Seelye
Thanks to Brett Zaccardi (StreetAttack.com) for projector.
Who Shot Rock & Roll: A Photographic History, 1955 to the Present June 26 - September 26, 2010
Organized by the Brooklyn Museum with guest curator Gail Buckland
Presenting Sponsor: The Arthur F. and Alice E. Adams Charitable Foundation
Exhibition Sponsor: Burch, Porter & Johnson, PLLC
Media Sponsors: Clear Channel Outdoor and New Tech Graphics
Family Day Sponsor: The Macy’s Foundation
Who Shot Rock & Roll: A Photographic History, 1955 to the Present is an exhibition about the men and women who have photographed one of the most important cultural revolutions ever, rock and roll. The music needed images to communicate its message of rebellion, freedom, and personal reinvention. The best photography of rock is skillful, sensual, sexy, creative, compelling, and underrated. It provides not only documentary evidence of cultural change but parallels the energy and potency of the music itself. Rock photographers see themselves as going to the front lines and not returning until they capture the frenetic energy, euphoria, and freedom that is rock and roll. They say, correctly, that no one would believe in the revolution unless there were pictures. Who Shot Rock & Roll will provide an opportunity for the public to see many of the original prints and to learn the names of the photographers who shot some of the world’s most iconic images. For, like the musicians they photographed, they, too, changed the world and how we see it.
The exhibition comprises behind the scenes images of artists such as R.E.M. at a lunch counter by Laura Levine; live performances including the complete series of Jimi Hendrix burning his guitar at the Monterey Pop festival by Ed Caraeff, which has never before been exhibited or reproduced; shots of teenagers pushing British bobbies at Buckingham Palace to glimpse the Beatles by a Central Press Ltd. photographer; a range of portraits including Philip Townsend’s photographs of The Rolling Stones before they had a record deal; and finally conceptual images and album covers taken by artists such as Andy Earl, Bob Whitaker, Jean-Paul Goude, David LaChapelle, and Storm Thorgersen. Among the many artists captured are Tupac, Kiss, Fugazi, Bjork, Salt ‘n’ Pepa, The Ramones, Prince, Amy Winehouse, and Metallica.